Project
Created during a semester abroad at ESAD in Caldas da Rainha, Portugal, in 2025, this project focused on designing a visual campaign using hand-sculpted modeling clay to explore volumetric letterings. The task emphasized the tactile richness of physical compositions, blending analog craftsmanship with digital photography while strictly excluding the use of AI or 3D software.
My concept features a toothpaste campaign centered around a classic Pop Art-inspired mouth with prominent white teeth.
Final Poster
Glanz
is the brand name of the toothpaste but it means also ‚the shine‘
„Mund auf, Glanz rein“
means something like „mouth open, shiny/polished inside.“
Handwritten typography style
to enhance the visual idea of ‘squeezed out’ toothpaste
Star reflection
to enhance the shine of the teeth
